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A playbook for professionals ready to

Realign and Redesign.

You’ve done everything right.
You climbed. You delivered.
You earned the title,
the office, the respect.
So why does something feel off?

That quiet restlessness — the one you haven’t told anyone about — isn’t a crisis. It’s a signal.
You’re not broken. You’re not behind. You’re standing at the most important crossroads of your career.

There is a moment when the life you built no longer matches the person you’re becoming.
The moment when achievement no longer feels fulfilling.  

When the deeper question rises and refuses to be  ignored:

“Is this it?”

Disruption by Design is for mid-career professionals  and high performing leaders who look
successful on the outside, but feel misaligned on the inside.

The book is an invitation to stop performing, reclaim clarity, and intentionally design what comes next.

Disruption by Design is available now.

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Disruption by design
Printed Book
Disruption by design
$29.97

The 190-page playbook for mid-career leaders ready to stop performing and start designing what’s next. Real client stories, research-backed insight, and an Elevation Practice at the end of every chapter. 

Companion Workbook
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Companion Workbook
$39.97

The 49-page interactive companion that turns the book into action. Guided reflections and exercises across all three phases (Clarify, Claim, Commit) to help you design your next chapter on paper.

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Disruption by Design
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The full book, instantly. Read it anywhere and start tonight. 

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e-Workbook
Companion Workbook
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The complete interactive workbook in digital form. Fillable, printable, and ready the moment you check out.

Coming Soon
Disruption by Design
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The full book in audio.

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about the book and

The Author

Tina Schaaf is the founder of The Executives Agent™ and The Schaaf Group.

She coaches C-suite leaders, founders, and mid-career professionals through career transitions, identity shifts, and reinvention. Her work centers on one belief: career challenges are about identity, not capability.

Executive coach and leadership strategist Tina Schaaf draws on over twenty years of experience and hundreds of client transformations to deliver a proven three-phase framework that moves you from uncertainty to clarity, from performing to leading, and from success by default to purpose by design.

Tina in green

Packed with real client stories, research-backed insight,
and practical exercises called Elevation Practices at the
end of every chapter, this is not a book about blowing
up your life. It’s about building it on purpose.

If you’re a CEO, executive, founder, or mid-career
professional who’s ready to stop defaulting and
start designing — this is your playbook.

Tina Schaaf guides readers through the
internal shift that often arrives mid-career.
Not as a crisis, but as a calling.

This book walks you through three essential
stages to unlock your “I AM” and
ignite your life and career:

Clarify

Understanding who you are beneath roles, titles, and expectations.

Claim

Owning that identity with confidence and truth.

Commit

Designing a life and career that reflect who you are becoming.

Part reflection, part framework, Disruption by Design helps leaders stop outsourcing their worth and start leading from within.

You are not lost.
You are being invited to
design your next chapter on purpose.